Personal Branding Power is for overachievers. Individuals who are already exceptional – who see excellence as a minimum requirement, not as a lofty goal.

As an overachiever yourself, you’ve already collected the typical tools needed to step up to the next rung on the ladder of your career. You have:

  • A traditional resume, beautifully printed on quality paper
  • Personal business cards
  • Your boss, already involved as a proud mentor
  • Professional memberships in respected organizations within your field
But these basic tools aren’t not enough – not in today’s world of mergers, acquisitions, downsizings, consolidations and massive early-retirement offers.

To survive – to excel – to achieve in today’s world, the people in your industry must know your name.

Already.

Before the new position is created. Before the “retain” and “release” lists are made during a consolidation. Before the post-merger org chart is finished.

Creating and promoting your own personal brand will make your name known and open doors for your career.

Personal Branding is the process of developing and using a personal marketing strategy to build a positive perception of your value within your professional circle, within your industry.

You already have a personal brand – whether you developed it consciously or not. The people who know you and work with you already have a perception of your value. Taking control of your personal brand means understanding how you’re perceived, and creating a strategy to manage and promote yourself effectively and positively.

Personal Branding Power will give you the insights and tools you need to create the positive perception you want. This brand new e-book contains 65 proven strategies for defining, developing and promoting your personal brand.

Here are just four of the strategies included in the book:

#59. Gain mentors and advocates from the next tier up – your boss’s peers. Go diagonal.
#33. Put your complete profile on your current company’s intranet.
#48. Publish two articles – under your byline – in the professional press.
#43. Earn visibility as a presenter at an industry conference.

 Learn more about the E-Book
Read an excerpt: Strategy #59: Go Diagonal (PDF)
Learn more about David Samuel, the author